Forbes Kazakhstan: the best employer in Kazakhstan is identified. Market research
The employer brand attractiveness study Randstad Employer Brand Research is held in 34 countries covering more than 80% of world economy on cumulative basis. In 2021 it took place in Kazakhstan for the second time.
“This is an honest conversation with a valid number of respondents who answer direct questions: whether you know the company and whether you would like to work in it. The title of the best employer can be awarded to a company that more than 10% of respondents have heard of, - Valeria Petrunina, Director of ANCOR Central Asia, has explained during the ceremony. - The value of Randstad’s research is that it studies not what the employer company is offering, but how people perceive it. And the findings allow us to offer companies tools for their employer brand management.”
More details on Forbes.kz