To do this, we provide services in the following areas:
Employer brand audit
To understand the value of your company to potential and real employees, we need to make an objective picture of its position in the market. To do this, we perform audits in several areas:
- Target audience
- Communication channels
Building an EVP (Employee value proposition)To develop the value proposition of the employer brand, we do the research of internal and external target audience – we identify important insights, drivers and barriers, create a champion brand portrait of each segment of target audience. Then we check the EVP attributes by segment and adapt them. When EVP is ready we update or develop a creative concept of the employer brand and prepare guidelines: “What to do with EVP” (EVP guidebook). After that, we come up with activations to implement EVP in the company and in external communications.
Communication strategy developmentEVP is a set of elements of the employer’s brand, its theoretical basis. To move on to practice, you need to create a communication strategy and run promotional activity through different channels in accordance with it.
Firstly, we define the position of the brand and decide how we want to adjust it. Next, we build a system of communication channels, recommend effective channels for interaction with target audience. After determining the mix of channels, we develop a media strategy – formulate principles according to which we will interact with media, form a strategy of promotion, select platforms, determine the volume and frequency of publishing of materials and then begin to implement the ideas.
Creative concept developmentLet’s assume you need to increase the recognition of your brand among your target audience, hire 30 people at the same time, build a value promotion system inside the company or increase employee engagement. These similar tasks are what we call activations because within such tasks you need to activate the target audience: internal or external. You need a creative concept exactly for these activations. Creative team and strategists develop the mechanics, advertising slogans and visual images to solve your problems.
Communications on behalf of the brandOnce we have created a communication strategy, we can move on to the practice: carry out conferences and exhibitions, create websites and launch advertising, maintain social media accounts, work with universities and mass media.
- Promo and PR: set up advertising, cooperate with mass media and partners and accommodate offline marketing.
- SMM: create concepts of community management in social media, develop and post content, interact with subscribers.
- MICE and Event: organize and hold conferences, exhibitions, forums, corporate events, take care of moderation, administrative and technical support.
- Production: adapt signature style to the needs of HR branding. We work offline and online: create websites, landing pages, videos, printing and souvenir products.